There are different issues to be considered in the developing world of technology. As a result of the increase in the speed of technology and the fact that every innovation brings about a change, great differences have occurred in social life and in the functioning of corporate life. While the behavior patterns and habits of people have shifted towards a different axis depending on the new order created by technology, the relations and communication of commercial institutions with their customers have also changed. This change has brought along different strategies and marketing methods. Unlike traditional marketing methods, marketing communication elements that emphasize communication with customers have come to the forefront, while the concept of integrated marketing communication, which requires the integrated use of all elements of marketing communication with technology, has emerged over time.
Importance of Data Analysis
Nowadays, data is positioned as being as valuable as oil, and we need to be extremely careful about the collection and processing of this data. Because data not only shows the distinction of whether a job is done correctly or incorrectly, but when analyzed correctly, it answers the question "Where is there a mistake?" and "Why is it wrong?". Thus, with the optimization and improvements made to the loss and error points identified with the data obtained from the production sites, the efficiency in production increases, while efficiency now provides a more sustainable increase for the future. Just like the projects in this field, which are presented to the technology world by developing MES software and hardware solutions, the impact in Digital Transformation should also be targeted in the field of "Digital Marketing".
Daily, weekly and monthly data obtained from Social Media Platforms and Web Platforms should be analyzed and analyzed in line with the studies conducted. According to the analysis reports, the digital current situation in the Cyber World, location and accessibility to the target audience can be measured. The effectiveness level, relevant context and validity rates of the reached audience should be examined, appropriate demographic characteristics should be determined and updated continuously. Thus, it is very important to add new people who can join this target audience as well as the number of target audiences reached. Because making the accessed audience data sustainable is one of the most important issues in Digital Marketing Strategies.
Reduces Costs
Thanks to the advertising policies implemented on Digital Platforms, it is possible to reduce physical advertising costs. In addition, it is a much more accurate strategy to reach audiences that cannot be physically contacted, at a distance and location, with digital advertising applications. A more sustainable and quality process can be carried out with the advertising strategy prepared by analyzing the demographic, behavioral and digital habits of individuals and companies. It is a very successful method in terms of corporate advertising activities in B2B marketing techniques. Another important point is that the audience with the desired characteristics, which can be changed according to the digital advertising policy, can be excluded from the advertising range. Although this is not easy in physical advertising applications, it is often not possible.
Protecting Nature
Apart from the reduced advertising costs when reducing physical advertising practices, another important issue is environmental protection and contribution to nature. When we consider the energy consumed by the paper, paint and printing machines used in the preparation of materials such as brochures, posters and catalogs, we see a sad picture. Because people now live under the spell of the developing world of technology, which is a product of the age. Individuals or groups choose to take care of their cell phones instead of looking at the posters hanging around them while walking on the road, and they prefer to continue their daily lives by wearing headphones instead of chatting among themselves. When many such factors are analyzed in the 20th century, when it is determined that thousands of brochures are thrown into the garbage or on the ground 5-10 meters away from the area where they are distributed, the data shows us that the areas where the masses have the highest accessibility are Digital Platforms. While making advertising plans in line with our interests, it becomes both possible and important to protect nature with Digital Marketing strategies as a contribution to Digital Transformation, which is prepared by taking into account the interest in Digital Platforms.